Kuzen Group Partners with Continent Worldwide Hotels to Launch the First Internationally Branded City Hotel in Edremit

A new city hotel in the heart of Edremit

Located in Balıkesir’s Edremit district where the natural beauty of the Kaz Mountains (Kazdağları) meets the Aegean coast, the hotel project is inspired by the region’s cultural and natural richness and aims to offer guests not just accommodation but a memorable experience. The project stands out as Kuzen Group’s first tourism investment.

The goal is to contribute to the sustainable growth of Edremit tourism by providing both domestic and international visitors with an emotional, authentic and high-quality guest experience.

Scheduled to open in 2026, the facility will feature approximately 2,560 m² of construction area, 38 rooms and a total capacity of 84 beds, and will be located at the most strategic point in Edremit. Once completed, the facility will become the region’s first internationally-branded chain hotel.

Signing ceremony at Kuzen Group Toyota Plaza

The signing ceremony was attended by Kuzen Group’s senior management team Cavit Güner Çetin, Ozan Eren Taşar, Muharrem Özyılmaz; Continent Worldwide Hotels Chairman Ethem Zagikyan; and GNC Hospitality Management & Consulting Chairman Orhan Genceli.

Continent Worldwide Hotels Chairman Ethem Zagikyan commented:“The Swiss Inn Premium Collection hotel to open in Edremit will fill a major gap in the region’s city-hotel segment. We are very pleased that it will become Edremit’s first internationally-branded chain hotel.”

GNC Hospitality Management & Consulting Chairman Orhan Genceli said:“We are delighted to implement our first project with Continent Worldwide Hotels and one of its brands in Balıkesir Edremit. I wish it to be beneficial for the region. I also thank Kuzen Group for bringing this investment to the area. I believe it will make a strong contribution to regional development. Ot was extremely important for us that Continent Worldwide Hotels is a Turkish-based operation and contributes to the vision of taking Turkish brands to the world. We believe this partnership will not be limited to this project only, and that we will open new Swiss Inn and Continent-branded hotels in different cities and countries.”

Kuzen Group Board Member Cavit Çetin Güner added:“Our group has built long-term collaborations across different sectors. Now we want to carry this experience into tourism with a sustainable vision. In choosing our partner, we considered a long-term relationship and selected Continent Worldwide Hotels. For the branding, investment and third-party management processes, we entrusted the work to professionals, to GNC Hospitality Management & Consulting. The Swiss Inn Premium Collection Balıkesir Edremit project will be the first step in this collaboration. Best wishes for our region.”