A True Reflection of Global Vision and Local Heart

At Continent Worldwide Hotels, we blend Turkish hospitality, Mediterranean management precision, and Asian warmth — creating a truly global identity built on respect, integrity, and innovation. Since our founding in 2003, we have grown from a regional hospitality company into an international hospitality group that manages and franchises hotels, resorts, and residences across the Middle East, Africa, and Asia,

Guided by our philosophy of “Hospitality with Heart and Purpose”, we ensure that every guest feels genuinely welcomed, every partner feels valued, and every property reflects both local spirit and global standards. Our mission is simple yet powerful — to deliver meaningful experiences, optimize hotel performance, and redefine what modern hospitality can be.

We take pride in being more than a management company; we are a family of passionate hoteliers united by one goal — to make every stay memorable and every partnership lasting.

Welcome to Continent Worldwide Hotels. Wherever your journey takes you, we promise to make you feel at home while helping your business reach new horizons.

Ethem Zagikyan
Managing Director & Principal
Continent Worldwide Hotels

Who We Are

At Continent Worldwide Hotels, we open our doors to the world with the warmth of Turkish hospitality and the confidence of a truly global vision. We offer service with passion, partnerships built on trust, and a commitment to everyone we touch — from our guests and team members to our owners and local communities. The human side of hospitality is at the heart of everything we do, inspiring us to deliver genuine care, exceptional quality, and lasting value in every stay.

Our mission is simple: to create hotels that connect people and places through authenticity, comfort, and integrity — and to be a reliable partner for investors who share our passion for meaningful hospitality.

We are proud of our strategic partnerships with CTG Hotels China, Regal Hotels Hong Kong, and Budgetel Hotels USA, which strengthen our international presence and create new opportunities for collaboration, innovation, and growth.

With more than 200 hotels and developments across the Middle East, Africa, Asia, and Europe, Continent Worldwide Hotels continues to expand its family of brands — from luxury resorts to smart city hotels and lifestyle concepts — each designed to reflect local culture while delivering global standards of service.

Wherever your journey takes you, Continent Worldwide Hotels stands ready to welcome you — with the warmth of a smile, the strength of a trusted brand, and the promise of a memorable experience.

Our Vision & Values

Our vision is to be a leading international hospitality group born in Türkiye, admired for our independence, authenticity, and innovation.

We are guided by three principles:

Guests First: Deliver meaningful, memorable, and comfortable stays.
Partners Always: Build transparent, long-term relationships with hotel owners and investors.
People Matter: Empower our team through training, growth, and recognition.

We believe that every success begins with people — and our culture celebrates both individuality and shared purpose.

What We Offer

With over 17 years of experience, Continent Worldwide Hotels provides all the tools and systems needed for hotels to thrive across the upscale, midscale, and budget segments.

Our support includes:

Global sales, marketing, and digital distribution
Brand development and design consultancy
Revenue management and operational optimization
Flexible franchise and management models tailored for conversion or new-build projects

Whether a property seeks to maintain its independent spirit or join one of our signature brands, Continent provides the expertise and scalability for success.

Our Global Presence

With hotels across 7+ countries and an expanding pipeline in Europe, the Middle East, Africa, and Asia, Continent Worldwide Hotels continues to grow through meaningful partnerships and strategic alliances.

Each new property reflects a balance of local character and global consistency, creating hotels that feel both familiar and uniquely special.

Looking Ahead

As the world of travel evolves, we remain committed to redefining the meaning of hospitality — focusing on emotional connection, operational excellence, and sustainable growth.

Our mission is clear:

To inspire confidence, create opportunities, and deliver hospitality that feels like home — anywhere in the world.