Continent Worldwide Hotels Signs LOI to Rebrand Historic 80-Key Hotel Nour Justinia in Tunisia
Content & Communications Department
One of the fast growing Turkish hotel management and franchising company Continent Worldwide Hotels, is pleased to announce the signing of a Letter of Intent (LOI) for the rebranding and management of Hotel Nour Justinia, one of Tunisia’s most established and decades-old hospitality landmark hotels.
Dec 25, 2025
Following a comprehensive renovation program, the iconic 80-key property will reopen under the Continent Hotels & Resorts brand, marking a significant milestone in the group’s expansion across North Africa.
Located in a prime touristic area of Sousse and known for its longstanding reputation in Tunisian hospitality, Hotel Nour Justinia is undergoing an extensive refurbishment that will elevate its facilities, guest experience, and operational standards to align with Continent’s internationally recognized brand requirements. Upon completion, the rebranded hotel will feature 80 elegant rooms and suites, a full-service restaurant, modern meeting facilities, a fitness center, and refreshed leisure areas designed to cater to both business and leisure travelers.
“We are very pleased to be expanding in a touristic destination like Tunisia,” said Ethem Zagikyan, Managing Director & Principal of Continent Worldwide Hotels. “Hotel Nour Justinia is one of the most established hotels in the country, and transforming this historic landmark into a Continent-branded property reflects our commitment to quality, innovation, and meaningful partnerships. We look forward to welcoming guests to a renewed hotel that blends local heritage with contemporary hospitality.”
“This signing marks another milestone in our strategic expansion across North Africa,” added Shady E. Boueiry, Managing Director of Continent Hotels & Resorts – MENA. “Tunisia holds tremendous potential as a growing tourism market, and we are delighted to bring Continent’s signature service culture and operational excellence to such a respected and historic property.”
The LOI for Hotel Nour Justinia reinforces Continent Worldwide Hotels’ commitment to strengthening its presence in Africa and the Middle East by investing in high-potential destinations and revitalizing landmark hotels. Additional details regarding the hotel’s reopening timeline and brand positioning will be announced following the completion of the renovation works.