Continent Worldwide Hotels Set to Promote Turkish Hospitality Brands Across the Middle East and Southern Africa

Turkey-based Continent Worldwide Hotels, a rapidly expanding hotel franchise and Management Company, continues to represent Turkish hospitality on the global stage. Home to some of the fastest-growing Turkish hotel brands internationally, the group announced its participation in three major trade shows and expos in 2025 to promote its brands across the Middle East and Southern Africa and connect with new investors.

As part of this initiative, regional directors will be present at each event to engage in direct meetings with investors and developers. The first stop will be Arabian Travel Market (ATM) Dubai, taking place from April 28 to 1, 2025, where MENA Managing Director Shady Boueiry will be available to present the group’s multi-brand portfolio and expansion opportunities.

Following ATM, Tania Langenhoven, CEO responsible for South Africa and neighboring countries, will represent the company at Africa’s Travel Indaba from May 12 to 15, 2025, and the Hotel & Hospitality Expo in Cape Town from June 11 to 12, 2025. With these participations, Continent Worldwide Hotels becomes the first Turkish hotel group to be officially represented at such major African hospitality events.

Ethem Zagikyan, Managing Director of Continent Worldwide Hotels, emphasized the group’s commitment to promoting Turkish hotel brands across Africa and commented:

“Our brands are already operating in Saudi Arabia, Lebanon, Nigeria, and Gambia, and more properties are joining our portfolio every month. In the Middle East and North Africa alone, we aim to have close to 50 operational hotels within the next five years. For a

Turkish company, this is a remarkable achievement.”

Zagikyan also underlined Turkey’s potential to become a net exporter of hotel franchise and management systems, adding:

“While there’s great enthusiasm for foreign hotel brands in Turkey, we’ve seen that our own brands are often more highly valued abroad. The partnerships and agreements we continue to secure globally are clear evidence of this. Turkey should no longer just be a market—it should be a country earning franchise revenues abroad.”