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Continent Worldwide Hotels Opening 8th Hotel, in Saudi Arabia…

Content & Communications Department

Continent Worldwide Hotels, fastest growing Turkish franchising and Management Services Company is thrilled to announce the signing of two remarkable hotels in new hotel in Al Baha. This is 8th confirmed hotel in the country after operational hotels, Continent Al Waha Riyadh, Continent Al Ertiqaa Jeddah and Continent Al Uqayr in Uqayr Beach.

Jan 31, 2024

Continent Excellence in Saudi Arabia


Continent Worldwide Hotels has under development 4 more hotels beside the operational properties, in Madina city, Al Taif and Dammam district.


The fifth property, Continent Express Al Baha Hotel is in the enchanting city of Al Baha, nestled in the Asir Province of Saudi Arabia. Renowned for its breathtaking mountainous landscapes, rich historical sites, and a climate that embraces visitors with warmth, Al Baha presents an unparalleled opportunity for Continent Worldwide Hotels to extend its global footprint.


Jamal Hamed, CEO of Continent Hotels in the GCC Said, “We are continuing our development success in Saudi Arabia, Continent Hotels brings solid products in the operation assisting owners to bring high ROI and implementing guest satisfaction in the region.”


The new Continent Express Hotel Al Baha has perfectly decorated 80 rooms, a flat-screen TV with satellite channels and wireless Internet along with a mini bar fridge and coffee/tea makers are provided. Offering comforts like hair dryers and shower caps, the bathrooms also feature a bidet, a roll-in shower and a sink. The hotel will have various dining options such as Continent’s trademark fine dining restaurant “People” and at the “Aromas Coffee Shop” including Turkish and Western Cuisine, open for Breakfast, Lunch and Dinner both buffet and a la carte as well as 24 hours Room Service.

“This is the 8th agreement signed in the country“, said Shady Boueiry, Managing Director MENA & Principal of Continent Arabia C/O S.H.S LTD, Lebanon, who holds the Exclusive Master Franchise rights of the Continent Hotels & Resorts brand in the region, and continue, “We are the company that provides our owners the brands that they are expecting. With this new hotel, we are pleased to launch our “Express” brand segment which is designed only for the Middle East, Gulf and Africa regions… Our fast expansion is the proof of trust in our brands and services provided to our stakeholders in the region”


Ethem Zagikyan, Managing Director & Principal of Continent Worldwide Hotels, said, “We strongly believe in Saudi Arabia’s potential for growing Continent Worldwide’s portfolio of brands, with its vibrant culture and heritage and strong tourism infrastructure” and added, “We are delighted to be working with Continent Arabia C/O S.H.S LTD on our expansion plans in the region, which we believe will raise the benchmark for upscale accommodation in the area.”


The new Continent Express Hotel Al Baha is expected to be operational by the June 2024.

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