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MOU between V Add Value and Continent Worldwide Hotels to Revitalize the Standard of Hospitality in Pakistan

Content & Communications Department

Continent Worldwide Hotels, a leading franchise and management firm representing Turkey's fastest-growing hotel brands abroad, is proud to announce that it has signed a new collaboration agreement with V Add Value Real Estate Marketing Company of Pakistan. This groundbreaking partnership is poised to revolutionize the real estate and hospitality industries in the region, with a particular focus on Pakistan.

Jun 11, 2024

Continent Worldwide Hotels has committed to developing a unique and tailored brand to meet the modern needs of Pakistan. In collaboration with V Add Value, the company will expand its new LAROM Hotels & Residences brand under the Continent umbrella in the rapidly growing Pakistani market. This Memorandum of Understanding (MOU) will create unprecedented opportunities for real estate developers and hoteliers in the region to collaborate with these two esteemed companies under the joint venture brand, LAROM Hotels & Residences by Continent. The partnership aims to bring leading expertise and innovation to the industry.


The agreement was formally signed in a prestigious ceremony by Ethem Zagikyan, Managing Director of Continent Worldwide Hotels, and Khurram Hussain, Executive Director of V Add Value.


Ethem Zagikyan expressed his enthusiasm for the partnership, stating, "We are excited to collaborate with V Add Value to introduce the LAROM Hotels & Residences brand in Pakistan. This partnership aligns with our vision to elevate the hospitality standards by delivering luxury, exceptional services, and innovative solutions. Our joint efforts will undoubtedly bring significant advancements to the hospitality landscape in Pakistan."


Khurram Hussain added, "Our collaboration with Continent Worldwide Hotels marks a significant milestone in our mission to transform the real estate and hospitality sectors in Pakistan. We are confident that LAROM Hotels & Residences will set a new benchmark for excellence, offering unique opportunities for developers and setting the stage for world-class hospitality standards in the country."


This strategic partnership aims to bring dynamic changes to the hospitality landscape in Pakistan by introducing high standards of luxury, exceptional services, and innovations. The partnership will pave the way for future developments of high-end real estate and hospitality ventures, offering unique opportunities for real estate developers and establishing world-class hospitality standards in Pakistan.


About V Add Value

V Add Value is a leading real estate marketing company dedicated to providing innovative solutions and strategic marketing services. The company focuses on enhancing the value of real estate projects and promoting sustainable development in the region.

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