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Kemal Karataş Joins Continent Worldwide Hotels as Country Franchise Development & Operations Director

Content & Communications Department

Continent Worldwide Hotels, a leading franchise and management company representing successful hotel brands from Turkey on the global stage, is proud to announce the appointment of Kemal Karataş as the new Country Franchise Development & Operations Director.

Oct 18, 2023

Continent Worldwide Hotels, known for its rapid growth in regions including South Asia, the Middle East, Turkey, Gulf Countries, and Africa, has been making substantial strides in expanding its portfolio. The recent agreement with Business Development and Real Estate Development company, Master Realtor, to open 10 hotels in 10 locations over the next 5 years is a testament to the company's commitment to growth.


Ethem Zagikyan, Managing Director of Continent Worldwide Hotels, emphasized the importance of this strategic move, stating, "Increased demand and negotiations naturally lead us to form new collaborations with professionals in every region where we operate and expand our teams. This is a need that organic growth brings about on its own. The desire for growth in the Turkish market, coupled with our need for a hotelier with expertise and professionalism, led to the necessity of working with Mr. Kemal Karataş in this position. Mr. Kemal Karataş stands out as the most suitable person for this position with his determination, willingness, and professional qualifications. As a result of this collaboration, we have no doubt that the growth rate in the region will increase, and we will receive all the necessary support from Mr. Kemal and his team for our existing facilities under both franchise and management agreements."


In his statement, Kemal Karataş expressed his enthusiasm for this new beginning and the promising future of Continent Worldwide Hotels. He said, "I am very excited about this new beginning, and I am aware that new experiences in this branch of the industry await me. Thanks to the current growth momentum of Continent Worldwide Hotels and its brands in the Turkish market, as well as the strategic plan I am working on, I have full confidence that our brands will become even more recognizable and start serving in many more locations in a very short time."


Kemal Karataş brings a wealth of experience to his new role, having worked with various international hotel brands such as IHG Hotels, Sheraton Hotels, and Wyndham Hotels Group. His career includes roles as a General Manager and extensive experience in the franchise industry. His insights and expertise will undoubtedly contribute to the continued success and growth of Continent Worldwide Hotels.


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